As a prominent promotions agency, we tailor campaigns for each individual client to advise, promote and consult the artist on all aspects of Radio promotion. From the start of the campaign right through to the end, we believe strongly in building forthright relationships with clients in order to guarantee the best results possible, for both parties.
We provide National Radio Promotions for a diverse range of artists; new & established, homegrown & oversees, signed & unsigned; our only criteria is that the music needs to be fantastic!
We are extremely well-established within the music industry, having been independently plugging collectively for over 40 years. Mixing experience and enthusiasm, this diverse mixture of professionals working together in this fast-paced environment provides a creative working atmosphere and produces successful results in all areas of a campaign.
Based in W1, we are very accessible for all clients and are situated in the heart of the music and media industries; being a stone’s throw from the biggest radio stations in the UK doesn’t hurt either!
We are able to offer each of our services individually, or as a part of an overall promotional package. Please get in touch for more details.
There are not many people in the music industry who can claim a link between the first hits of Thin Lizzie and Britney Spears. Unless, of course, it is Nick Fleming who broke both of their debut singles at radio.
Fleming’s first hit as an independent plugger in 1985 was with Amii Stewart‘s, “Knock on Wood”. In his first year he achieved the rare distinction of plugging the top 2 singles in the chart in the shape of Boris Gardner‘s, “I Want To Wake Up With You” and Sinnita‘s, “So Macho”. It was at that point that Sinnita was signed to Fanfare Records, run by the then unknown Simon Cowell! In 1988, Nick formed ‘Fleming and Smallman’ with Oliver Smallman. The partnership lasted 5 years and was responsible for hits such as Yazz, “The Only Way Is Up”, and Lisa Stansfield‘s “All Around The World”.
Many more hits followed including The Proclaimers‘, “Letter from America” and hits from the girl band, Eternal. After this partnership ended, Nick introduced ‘Fleming Associates’ to the world, where his winning streak continued and his top quality promotional plugging talents were maintained. Tracks including “Boom! Shake the Room” and “Summertime” by Jazzy Jeff and the Fresh Prince kept Fleming Associates ahead of the game. Hits from Britney Spears, Steps, Jools Holland, Katie Melua, Stone Roses, LeAnn Rhymes, Keith Urban, Peter Andre, N*Sync, R Kelly and The Backstreet Boys followed.
Scarlett joined Fleming Associates after recently completing her Master’s Degree in ‘Radio’ with grade ‘Distinction’ from Goldsmiths University of London.
Finding her passion lay within Radio from a young age, Scarlett has gained experience & connections throughout UK Radio. Producing and providing consultation on the thriving London indie station Soho Radio & helping on national broadcasts at BBC Radio 2. Including: Dermot O’Leary, Pete Fowler (renowned music artist for Rough Trade & DJ), James Brown (Editor of NME, GQ, & founder of Loaded) and The Vinyl Factory (one of London’s most flourishing indies). Since starting, Scarlett has worked on campaigns including Status Quo, Jools Holland, Graham Nash, Ward Thomas & Gilbert O’Sullivan.
OK, so there’s a bit more involved but essentially it’s our established relationships that we’ve been building and honing for months/years/decades (!) within the UK Media which allow us to get your music heard.
National Radio stations such as BBC Radio’s 1-6 and the commercial sector radio groups, including Global & Bauer Media know us well & it’s these relationships which allow the music of our clients to be widely distributed throughout the industry. Our aim at Fleming Associates is to give the artists the best promotion possible, which includes playlist commitments, interviews and sessions on the appropriate stations, along with ongoing consultation as to the best ways of maximising exposure.
We also believe strongly in working alongside the artist in the lead up to eventually delivering product to radio to ensure that this is of the absolute best quality. We have a proven successful track record in A&R-ing radio edits/mixes to ensure that the client’s music is up to the quality of production expected at a National Radio level…
In this day & age, radio is changing daily and it’s our job to keep on top of those changes to ensure your track gets to the correct gate-keeper for the best rate of success!
Music is supposed to entertain us. Plugging is not rocket science. We take on only what we genuinely like and we try and persuade radio to love it as much as we do!
Each campaign is drastically different therefore we try to be as creative as we can in our approach and delivery in each project we take on!